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Fundamentals of digital marketing - free online certificate course

free online certificate course

Master the basics of digital marketing with our free Interactive Advertising Bureau-accredited course. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.

Becoming certified shows you’ve got genuine digital skills, and that you are motivated to learn: two essential qualities in today’s business world. Demonstrating these qualities can help improve your chances of finding the job you want.

Complete all 
26 modules

  • Learn new skills with our bite-sized video tutorials, then test your knowledge with a quick quiz.
  • Take the final exam
  • Pass the final 40-question exam and get certified.
  • Share your certificate
  • Download and showcase your new qualification on LinkedIn and your CV.

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What you will achieve

  1. In this introduction to Analytics, we'll show you how to collect and analyse user data and turn it into actionable insights.
  2. Learn how to define and track clear goals, segment audiences and analyse data to help improve your online marketing efforts.
  3. Learn how to grow brand awareness and get more conversions by creating and distributing high-value content to potential customers.
  4. Get noticed online by identifying the right audiences, ad networks and strategies for your display ads.
  5. All the strategies and tools you need to build an online store, sell effectively online and optimise the user experience.
  6. Master the basics of email marketing, including how to track responses, create simple landing pages and use A/B testing.
  7. Reach and engage potential customers nearby, using local directories, mobile marketing and by building a local search presence.
  8. Learn the differences between mobile sites and apps and develop the most effective mobile SEO and advertising strategies.
  9. In this introduction to Google Ads, learn about the different research tools available, plus how to choose keywords and optimise campaigns for a better return.
  10. Understand the differences between organic and paid search, learn how to develop the most effective SEO plan and optimise web pages so that users can find content easier.
  11. Find out how to identify the right social network sites, create great content users will love and measure your success.
  12. Discover how to integrate video into an online strategy, create video ads on a budget and make sure they're seen by the right people.
  13. Identify the right digital channels that will help you achieve your business goals and create better online user experiences.

How can I be awarded a Digital Marketing certificate?

You'll earn an authentic Digital Marketing certification from Google, by completing all modules in The Digital Unlocked.

How do I get the Google Digital Unlocked certificate?

You'll be able to download a PDF copy of the digital marketing certificate from the Fundamentals of Digital Marketing course page once you've passed the final test.

Also see : Build Your First Android App - Free certificate course from Paris-Saclay University

I lost my certificate, where can I get it again?

Once you pass the final test, return to the Fundamentals of Digital Marketing course page to download your digital marketing certificate whenever you like.

Who provides the Digital Marketing certification by Google?

You will be able to download your digital marketing certificate from the Google Fundamentals of Digital Marketing course landing page when you've completed the course. A progress indicator on the certification course page will show you how far you've come, and what modules you need to complete to earn your certificate.


Registration is Free. Certificate is also free. Just follow the link below and register directly using your google account.

Register here/link/button/#3498db

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