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Digital Media Marketing Executive job in Trivandrum

Digital Media Marketing Executive job in Trivandrum

Job Role :
 Digital Media Marketing Executive

Responsibilities 

  • Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns;
  • Develop and manage campaigns and its budgets;
  • Prepare accurate reports on our marketing campaigns overall performance;
  • Plan and manage our social media platforms;
  • Optimize content for the website and social networking channels such as Linked IN, Facebook, Twitter, Instagram, Google Plus, etc;
  • Build strong clients relationships through social media interaction;
  • Manage organizations website;
  • Track the website traffic flow and provide internal reports regularly
  • Oversee and manage all contests, giveaways, and other digital projects;
  • Evaluate important metrics that affect our website traffic, service quotas, and target audience;
  • Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
  • Promote company’s product and services in the digital space;
  • Creating and executing SMS, and email-based marketing campaigns;
  • Maintaining consistency in brand image, positioning, and communication across all consumer touch-points, brand assets, campaigns, etc;
  • Influence the brand positioning, feature prioritization and go to market strategies through data;
  • Optimization for campaigns to ensure the best output, setting up campaign, ad group, ads, and budget correctly;
  • Optimizing stage, exploring A/B test creative, split audience, use advanced audience breakdown to find best practice and best optimization approach to increase conversion rate;
  • Manage marketing budget and monitor usage for all platforms;
  • Creates engaging content for a variety of mediums, including web, social media, print and more;
  • SEO SMO SMM
  • Ideates, develops, publishes, and delivers reports on integrated digital marketing campaigns;
  • Utilizes strong communication skills to create compelling content, highlighting strong attention to detail and exceptional grammar;
  • Attend networking events and product launches.

Preferred skills

  • Minimum of 1 years digital marketing experience in brand, ecommerce or digital agency;
  • Strong analytical mindset and knowledge of performance marketing metrics;
  • Solid skills in executing and optimizing digital campaigns across various digital channels while being able to ensure that all campaign objectives and KPI targets are overachieved;
  • Tracking and reporting campaign results, analyzing key-takeaways and deriving actionable insights;
  • Should be up to date with the latest trends of Google Algorithm Update;
  • Should have minimum of 2 years experience on core SEO;
  • Should have excellent writing and communication skills;
  • Strong interpersonal and communication skills to connect with people from different cultures and levels, both internally and externally;
  • Highly organized, good time management and the ability to meet deadlines.
  • Excellent English in written and verbal communication skills;
  • In-depth knowledge of various social media platforms, best practices, and website analytics;
  • Outstanding communication and interpersonal skills;
  • Up-to-date on the latest trends and technologies in digital marketing;
  • Strong analytical and project management skills;
  • Solid knowledge of web analytics tools like Google Analytics;
  • Familiarity with web design and HTML, CSS, and JavaScript development and constraints;
  • Experience with content creation software, such as a content management system (CMS);
  • Experience with marketing automation software, such as HubSpot, Marketo, and ActiveCampaign;
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc).

Interested candidates can send your resumes to hr@embrightinfotech.com with “SEO & Digital Media Marketing Executive” as Subject.  Also, please make sure to mention your Experience in years, Current Salary, Expected Salary and Notice period duration in your email body.

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